Taking the first step into a social media world is the hardest.  We started our family discussions about this last summer when we moved forward into the blog world. Our daughter Whitney, our ever so opinionated Oregon State Business student, was hot on the hunt. “Its what everyone is doing”.  I’ve got to admit I was not eager to jump into this new platform but decided if I decided to try my best to keep an open mind and try to discover why a business would really need to embrace this strategy.

“It’s so easy” was still not what I needed to move forward. Sometimes being a multi- generational family business forces you listen to ideas, and at least consider them before being negative. So I began to click various businesses facebook pages to see what it was all about.  What I discovered was puzzling to me at first. So many businesses had pages that we full of random junk that I couldn’t imagine our customers wanting to view it.  But thru a lot of persistence I discovered some brilliant marketing strategists that opened my eyes to the fact that a lot of people are on facebook a lot of hours that may not necessarily be when our business is open. Many of them just want to know what type of company we are and what we are all about, and might even want to ask a few questions in the wee hours of the night, and did I just want to ignore them?  We’ll of course not!  But I needed to be true to our brand and come up with more than a junkie wall.

So after being inspired by the wonderful Mari Smith, at North Social, we set out to make facebook a place you can find us, see what we are about,see what new projects we are working on or ask questions, and hopefully develop a few people that like us and might be interested in the information  or special promotions we try to provide.